The growing importance of visuals in the real estate industry.

Commercial properties versus private housing.

Types of available visuals: photographs, videos, virtual tours, drone imaging.

2 avenues: Do it yourself or hire a professional.

Visual principles, do’s and don’ts.

If you choose to do it yourself: equipment and software, investment costs, and learning curves.

If you choose to do it yourself: smartphone photography and video.

Professional services: selection, qualifications, licenses, and average pricing.

Q&A’s